Search Engine Optimization

Are you looking for more traffic to your website? So many people fall into the “build it and they will come” syndrome. Once your website is online, I can also help you drive traffic to your website. SEO (“search engine optimization”) consists of many parts, and the way sites are ranked change almost every day.

• Optimization for your site, for specific keywords on specific pages
• Optimizing the code for your site to make it easier for search engines to crawl and find information
• Creation of sitemaps, url normalization, meta tags, robots file
• Online advertising campaigns (pay-per-click, social marketing)
• Link Building
• Tracking using Analytics

E-commerce SEO

SEO for an ecommerce site is a whole different ball game. You want to make sure each product page is optimized so people searching for your types of products (or services) will find what they’re looking for!  A very important aspect of ecommerce seo is being able to track your conversion rates.  If you spend money for an online ad, or even a newspaper ad with a link in it, do you know how many clicks you get from that lead?  More importantly, do you know how many of those clicks turn into an actual purchase?  I can setup your online store to track all this information, so you can quantify your marketing efforts and see where you can maximize your ROI.  You’ll even know which products each marketing lead got you, and which products they ended up buying.  If you’re an online seller, this is information you must know to keep your business successful.